“The Prudent Investment Fiduciary Rules” (“Rules”) was a manual written in 2003 for investment adviser consulting clients of the The Watkins Firm,  a law firm located in Atlanta, Georgia.  The “Rules” was a compilation of information that had been provided to the firms’ clients through advisory alerts and our newsletter.

The criteria set out in the “Rules” is based on regulatory rulings and judicial decisions that have effectively created liability standards for investment advisers.  The “Rules” is a “living” document that continues to develop as new rulings and decisions are handed down.  “The Prudent Investment Adviser Rules” blog is is intended to share information regarding “best practices” and liability trends within the investment advisory industry, as well as promote discussions regarding such issues.

The “Prudent Investment Fiduciary Rules” blog is a project of InvestSense, LLC. Among the services provided are forensic analysis of financial plans and investment portfolios to determine the suitability of such plans and portfolios.  Consulting services include 401(k)/403(b) fiduciary audits, fiduciary oversight services, development and implementation of fiduciary risk/liability management programs, InvestSense also various professional presentations for fiduciary groups, including our popular presentation, “The Prudent Investment Fiduciary Rules,” which discusses strategies that plan sponsors, trustees and other fiduciaries should use to better protect their practices.

The Founder of InvestSense, LLC is James W. Watkins, III.  Mr. Watkins is an honors graduate of Georgia State University and a graduate of the the University of Notre Dame Law School.  He has been an attorney since 1981. He has extensive experience in the areas of fiduciary law, securities/investment law, 401(k)/403(b) design and forensic analysis/compliance consulting, financial planning, asset protection/wealth preservation planning, and estate planning.

Mr. Watkins earned the CERTIFIED FINANCIAL PLANNER™ designation from the College of Financia Planning. He took CFP Board Emeritus™ member status in 2022. He has also earned the ACCREDITED WEALTH MANAGEMENT ADVISOR™ designation from the College of Financial Planning in Denver, Colorado.

He was selected as an Investopedia “Top 100 Financial Advisor” in 2019 and 2020.

1 Response to About

  1. James Lawson says:

    Great blog. Thanks. Look forward to future posts.

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