Cross-Examining Financial Planning’s Active vs. Passive Study

Financial Planning magazine recently ran an article on their online site purportedly to demonstrate that actively managed mutual funds provide better performance than passively managed mutual funds, such as the popular index funds. Whenever I see such claims, the securities attorney in me comes out and I have to perform a forensic analysis of the evidence presented to analyze and verify both the evidence and the argument presented.

I immediately knew that there were serious issues with the study because (1) the analysis was based on the three-year annualized returns of the funds, and (2) the analysis was based purely on such returns and the funds’ expense ratios. A proper analysis of a mutual fund’s performance should be based on a time period that includes at least one down year in the market. This allows an investor to see how well an actively managed fund protected the fund’s investors since one of the touted benefits of active management is the ability of the fund’s management team to respond to such situations and better protect their investors.

Costs are an important issue in mutual funds investing, as they directly reduce a fund’s bottom line and, thus, an investor’s end return. Two critical costs for actively managed mutual funds are a fund’s annual expense ratio and its turnover, or trading, costs. As Burton Malkiel pointed out in his seminal work, “A Random Walk Down Wall Street,”

The two variables that do the best job in predicting future performance are expense ratios and turnover.

Since actively managed funds typically have significantly higher turnover than do passively managed mutual funds, it is not unusual to see an actively managed fund’s trading costs exceed the fund’s annual expense ratio. The failure of the financial planning study to factor in such trading costs essentially invalidates the entire study.

It should be noted that the failure to include such trading costs may be due to the fact that while mutual funds are required to disclose their annual expense ratios, they are not required to disclose their trading costs. Nevertheless, to totally ignore such costs is indefensible given their impact on the true cost and performance of a fund. At the very least, a fund’s reported turnover could be used as a proxy for the actual trading costs.

Another alternative used by many investment professional to calculate a fund’s trading cost is the methodology suggested by investment legend John Bogle. Bogle’s method is to double the fund’s stated turnover ratio and multiply the result by 0.60. As long as you consistently use the same methodology for all fund’s, the results are acceptable.

In addition to the previously mentioned shortcomings, the study suffered from from other issues, including

  • five of the scenarios (#6, #8, #10, #13, and #20) involved funds charging front-end loads in excess of 5 percent. There is simply no reason to accept load funds when comparable, if not better, no-loads funds are available;
  • one of the scenarios (#16) involved a fund using C shares with an annual 12b-1 fee of 1 percent. C shares are a red flag to regulators, as they are usually used by unethical financial advisers trying to collect the same 1 percent annual advisory fees charged by RIAs without registering as an RIA as required by law;
  • four of the scenarios (#2, #8, ##15 and #19) involved funds without a five-year track record, raising questions about the reliability of their performance record;
  • five of the scenarios (#2, #3, #5 #13 and #16) involved “active” funds with turnover ratios less than 25 percent, much lower than the average turnover ratio that indicates active management;
  • four of the scenarios (#9, #12, #13, and #16) involved “passive” funds with turnover ratios in excess of 100 percent, significantly higher than the single digit turnover ratio normally associated with passively managed mutual funds; and
  • one scenario (#19) where the turnover ratio for an “active” fund was essentially the same as the turnover ratio for the accompanying “passive fund, 33 percent to 26 percent, respectively.

Adding the turnover costs for each fund to the equation, using financial planning’s original combinations, active management won 9 of the 20 combinations using a three-year period of comparison. Over a five-year period, passive management won 11 of the sixteen scenarios.

The attorney in me wanted to see what the results would have been had financial planning used a benchmark as the passive element in each scenario. In this case, I used Vanguard’s Growth Index fund as my benchmark, as it is designated by Morningstar as a large cap growth fund.

Over the three-year period chosen by financial planning, the actively managed funds won 16 of the twenty scenarios. Over a five-period, the passively managed funds won 11 of the sixteen scenarios.

My takeaway is that the results clearly show why three-years is simply not a valid period for evaluating a mutual fund’s performance, especially when the three years fails to include a down market period. It should be noted that the five-year period I used included 2014-2012, the three-year period used by financial planning, as well as 2011, a down year of the stock market,  and 2010. The market’s poor performance in 2011 definitely had an impact on the noticeable difference in three and five-year performances.

If you exclude the scenarios that had legitimacy issues, there were only four scenarios that merited consideration (assuming one ignores the three-year analysis issue). Out of those four scenarios, active management and passive management each won two scenarios.

The article as a whole raised an issue that I have raised before regarding 401(k)/404(c) plans. Most 401(k) plans try to qualify as a 404(c) plan in order to shift the plan’s investment risks onto the plan’s participants. For that reason, ERISA Section 404(c) states that a plan must provide plan participants with “sufficient information to make an informed decision.”

Both the DOL and the courts have stated that Modern Portfolio Theory (MPT) is the standard for assessing a fiduciary’s prudence under ERISA. The cornerstone of  MPT is factoring in the correlation of returns among investment options in order to combine investments that behave differently under various economic scenarios, the hope being to avoid significant financial losses.

And yet, ERISA does not expressly require that such information be provided to plan participants, even though the plan’s fiduciaries presumably have such information in order to choose prudent investment options for the plan. Without such information, plan participants are not provided with an opportunity to design an effectively diversified plan account.

My fear is that too many people blindly accept these types of “best of’ their findings because they either do not care or are unwilling, or unable, to do the due diligence necessary to verify the claims made. A significant number of the people who call me tell me that they choose their investments based on either a “best of” list in some publication or Morningstar’s star system, even though Morningstar has publicly stated that their star system is not intended to be used in such a manner.

In considering “best of ” lists. investors would most likely be best served by following the warning of former President Ronald Reagan – “Trust, but verify.”

 

 

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Protecting Your Practice with the Active Management Value Ratio 2.0™

RIAs often have mock audits performed. These audits generally focus on the various regulatory requirements for RIA, including the various documents and internal procedures of an RIA.

More often than not, these mock audits do not include a forensic fiduciary liability analysis. Even when they are performed, I generally find such reviews lacking in quality. Unless an auditor has experience as an actual compliance director, someone who has had the responsibility to review trades on a daily basis, I do not think the auditor can understand all the issues that must be considered.

Based on my experience, I find that RIAs are surprised when they are informed about the amount of unnecessary and unwanted fiduciary liability exposure they actually have. Many RIAs respond by saying that their broker-dealer did not give them sufficient advice on the issues. However, unless a broker is registered through the broker-dealer’s RIA, the broker has no duty to advise an independent RIA on matters involving their RIA. NASD 94-44 only requires that a broker-dealer monitor and supervise trades of brokers affiliated with independent RIAs.

RIAs and investment advisory representatives (IAs) are held to a fiduciary standard. Some IAs argue that under the “two hats” theory, any trading activity they engage in on help of RIA clients is subject to a “suitability” standard, not the fiduciary “best interests” standard.

In my opinion, that argument fails under the Arlene Hughes decision, which held that one who is dually registered will be held to the higher fiduciary standard in their dealings with the public. Recent FINRA Regulatory Notices are clearly in agreement with the Hughes’ decision, stating that a broker-dealer and a broker must always act in a customer’s best interests. For reasons I will explain later herein, I do not think it really matters.

Two of the primary duties of a fiduciary are the duty of loyalty (duty to always act in the best interests of a client) and the duty of prudence (duty to manage a client’s affairs as would a prudent man managing his own affairs). A fiduciary’s duties are absolute and unforgiving. As courts have consistently pointed out, “a pure heart and an empty head” are no defense to a breach of fiduciary claim.

For broker-dealers and brokers who claim that they are governed by FINRA’s less stringent suitability rule, I would suggest that they re-read FINRA’s new Rule 2111, especially 2111.05, and Rule 2010. As strong argument can be, and has been, made that a broker faces just as stringent rules under both of said Rules, especially Rule 2010, often referred to as FINRA long-arm rule, allowing FINRA to sanction any conduct on an  “as needed” basis.

Rule 2111.05 sets out the three components of suitability under Rule 2111-reasonable-basis suitability (suitable for at least some investors; customer-specific suitability (suitable for a particular customer); and quantitative suitability (suitability of a series of recommended transaction when a broker has actual or de facto control over a customer’s account.

It should also be noted that FINRA stated in Regulatory Notice 12-25 that “the suitability rule and the concept that a broker’s recommendation must be consistent with the customer’s best interests are inextricably intertwined.” Various enforcement actions, by both NASD/FINRA and the SEC, have also held that

A study commissioned by the SEC in connection with a proposed uniform fiduciary standard stated that

[A] central aspect of a broker-dealer’s duty of fair dealing is the suitability obligation, which generally requires a broker-dealer to make recommendations that are consistent with the best interests of his customer.

FINRA Rule 2010 is a potentially strong regulatory tool due to its vague ruling, which results in flexibility in its usage. Rule 2010 states that

A member, in the conduct of its business, shall observe high standards of commercial honor and just and equitable principles of trade.

The Rule does not define any of the terms contained in the Rule, allowing greater flexibility in its enforcement. The Rule is consistent with the overall stated concept of fair treatment of the public.

The Active Management Value Ratio 2.0™

Which brings us to the role of the Active Management Value Ratio 2.0™ (AMVR) in protecting RIAs and other financial advisers, regardless of whether they are titled as fiduciaries or not. I believe that the AMVR provides objective data that identifies potential liability issues under both a fiduciary standard and FINRA’s rules and regulations, and allows financial advisers an opportunity to address such issues and avoid unwanted liability exposure.

AMVR calculations will result in one of three scenarios:

  1. the actively managed fund will fail to produce any incremental return for an investor, therefore providing no benefit to an investor;
  2. the actively managed fund will produce an incremental return for an investor, however the incremental costs incurred by the fund in producing the incremental return will exceed the incremental return, therefore providing no benefit to an investor; or
  3. the actively managed fund will produce an incremental return greater than the fund’s incremental cost, therefore producing a benefit for an investor.

Scenarios 1 and 2 create obvious liability concerns for a financial advisor, as both scenarios result in increased costs for an investor without providing any benefit in return for an investor. Both scenarios would obviously not be neither suitable, prudent  nor in the best interests of any investor, resulting in liability exposure for their provider who provided such recommendations.

Scenario 3 does result in a financial benefit for an investor, justifying further evaluation on qualitative issues such as risk, stress testing and consistency of performance.

Financial advisers often complain about the amount of attention given to a mutual fund’s fees. Higher fees that result in a scenario 3 situation are probably not an issue. The AMVR focuses on a fund’s annual expense ratio and turnover/trading costs, studies have consistently shown that

The two variables that do the best job in predicting future [of mutual funds] are expense ratios and turnover. High expenses and high turnover depress returns….– Burton Malkiel “A Random Walk Down Wall Street”

Furthermore, studies consistently show that most actively managed mutual funds underperform comparable passive/index mutual funds. The latest SPIVA (Standard & Poor’s Index Versus Active) report indicated that as of December 31, 2014, actively managed mutual funds underperformed index funds by 80.82 percent over the most recent five years and by 76.54 percent over the most recent ten-year period. In many cases, a fund’s underperformance can be directly attributed to its incremental costs.

Conclusion
My purpose in creating the AMVR was to provide a means of quantifying suitability and best interests not only for my practice, but also for investors, fiduciaries, attorneys and the courts. The concept of evaluating actively managed mutual funds based on the fund’s incremental costs and returns recently received support from the court hearing the Citigroup 401k excessive fees case.

The decision has received little attention from the media, but the legal community, especially the ERISA community, is definitely aware of the court’s decision, as it upheld the viability of using Vanguard’s mutual funds in assessing the reasonableness of a fund’s expenses. While the decision is technically only binding on that court, you can be sure that the logic of the court will be argued in courts everywhere. It should be noted that the Citigroup case is being heard in the federal court for the Southern District of New York, where most federal securities cases are heard, providing even more legitimacy for the widespread application of the court’s logic and decision.

The AMVR provides fiduciaries and financial advisers with a simple and effective method to evaluate actively managed mutual funds and avoid unnecessary and unwanted liability exposure.  Given the interest in the AMVR shown thus far by securities and ERISA attorneys, fiduciaries and financial advisers who include the AMVR as part of their process in providing investment recommendations to their customers may provide greater protection for their practices.

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Avoiding ERISA’s #1 Fiduciary Liability “Gotcha”

Facts do not cease to exist because they are ignored. – Aldous Huxley

Fiduciary law is a combination of trust and agency law. The basic rule of fiduciary law is that a fiduciary must always put their customer’s/client’s best interests first.

There are certain duties that are fundamental to fiduciary law. The two primary duties are the duty of loyalty and the duty of prudence. The duty of loyalty simply relates to a fiduciary’s duty to always put a customer’s/client’s best interests first. In describing the duty of prudence, the Section 90 of the Restatement (Third) Trusts (aka the Prudent Investor Rule) (Rule) states that

“[t]he [fiduciary] is under a duty to the [customers/clients] to invest and manage the funds of the trust as a prudent investor would, in light of the purposes, terms, distribution requirements, and other circumstances of the trust. This standard requires the exercise of reasonable care, skill, and caution,…

ERISA Section 404(a) sets out an ERISA fiduciary’s duties, including the same standards of care set out in the Rule, as well as a duty to act solely in the interests of the plan’s participants and beneficiaries and a duty to control the plan’s costs

Many 401(k) plans attempt to qualify as a 404(c) in order to shift the risk of investment returns to the plan’s participants. However, Fred Reish,  one of the nations’s most respected ERISA attorneys, shares the opinion of many ERISA experts that most 401(k)/404(c) plans are not ERISA compliant, and thus face potentially severe consequences.

[O]ur experience is that very few plans actually comply with 404(c). It is probable that most (perhaps as high as 90%) 401(k) plans do not comply with 404(c) and, as a result the fiduciaries of those plans are personally responsible for the prudence of the investment decisions made by participants.

[E]ven if a plan complies with the 404(c) requirements, the pressure is not taken off the fiduciaries. Fiduciaries have a legal obligation to offer investments that are ‘suitable and prudent.’ (1)

Most of the current litigation involving 401(k) plans involves questions about the appropriateness of the of investment options offered within a plan, particularly the fairness of the fees associated with the plan’s investment options, many of which are actively managed mutual funds. Many critics of 404(k) plans point out that plan participants could receive the same, or in many cases, even better returns through the use of less expensive index funds. Many investment professionals complain about the attention given to the fees associated with the plan’s investment options, claiming that it overlooks the benefits provided to plan participants in exchange for an investment’s higher fees.

They say a good attorney can argue both sides of a case. Therefore, as an attorney, I look for evidence supporting arguments on both sides and then weigh the persuasiveness of all of the evidence. For that reason, each your I perform a forensic analysis of the top ten mutual funds used in American defined contribution, as reported each September by “Pensions & Investments” magazine. “Pensions & Investments” is purely objective, as their list is not a subjective ranking, but rather a list based on the cumulative amounts invested in each fund within the defined contribution industry.

I recently posted the new 2015 ERISA Fiduciary Prudence Analysis (Analysis) online at Slideshare. You can find the analysis here. The cornerstone of the analysis is my proprietary metric, the Active Management Value Ratio™ (AMVR). While the AMVR is simple to calculate, requiring only the ability to add, subtract and divide, it provides a clear picture of the benefits, if any, of the incremental, or additional, costs charged by actively managed mutual funds.

The AMVR metric will provide one of three results: (1) that the actively managed mutual fund provides no incremental, or added, benefit for an investor; (2) that the actively managed mutual fund provides an incremental, or added, benefit for an investor, but the incremental cost exceeds the incremental benefit; or (3) that the actively managed mutual fund provides an incremental, or added, benefit for an investor, and the incremental benefit is greater than the incremental cost. Results (1) and (2) are obviously problematic from a fiduciary liability viewpoint, as both result in an investor actually losing money from the investment.

The rules for fiduciary investing are set out in the Prudent Investor Rule (Rule), Section 90 of the Restatement (Third) Trusts and the Uniform Prudent Investor Act (Act), which simply codifies the Rule. Section 7 of the Act, and the comment thereto, makes the Act’s position on investment costs very clear

In investing and managing [account] assets, a trustee may only incur costs that are appropriate and reasonable and reasonable in relation to the assets, the purposes of the trust, and the skills of the [fiduciary].

Wasting [customers’/clients’] money is imprudent. In devising and implementing strategies for the investment and management of [account] assets, [fiduciaries] are obliged to minimize costs.

The Act cites the Restatement (Second) Trusts in support of its position and states that

[I]t is important for [fiduciaries] to make careful cost comparisons, particularly among similar products of a specific type being considered for a [fiduciary] portfolio. 

Again, since results (1) and (2) from the AMVR require investors to pay an additional amount without receiving a commensurate return, it is clear that they would be imprudent. Remember, fiduciary prudence is determined not on an investment’s eventual performance, but rather on the prudence of process that the fiduciary used in selecting the investments for an account/plan.

If we apply these guidelines to the Analysis, we see some obvious issues with the top 10 list. Actually, we will examine 13 funds, since we analyzed both class R-1 and R-6 shares for the three American funds that were in “Pensions & Investments” top ten list. Of the 13 funds, only four passed the AMVR screen. Seven of the funds failed to provide any positive incremental benefit/return (NA), and two of the funds had AMVR ratings greater than 1.0, indicating that the fund did produce a positive incremental return, but the fund’s incremental cost exceeded its incremental return.

The AMVR allows ERISA fiduciaries a relatively quick and simple means of beginning their required independent vetting of a plan’s investment options. Court decisions clearly establish that a fiduciary’s independent investigation of the merits of a particular investment a key element of the prudent person standard.

Some fiduciaries argue that they do not have a duty to evaluate potential investments for a 401k plan using a fund’s incremental cost and incremental return data, that simple annual return data and standard deviation data is sufficient. My response to that is two-fold. I would strongly suggest that fiduciaries review the recent decision in the Leber v. Citigroup action, where a court for the first time upheld the argument that in analyzing the prudence of a fund’s costs, Vanguard’s low cost funds are a viable benchmark.

Secondly, in evaluating the prudence of a fiduciary due diligence process, the courts do not limit their analysis solely to what the fiduciary actually knew.

[T]he determination of whether an investment was objectively imprudent is made on on the basis of what the [fiduciary] knew or should have known; and the latter necessarily involves consideration of what facts would have come to his attention if he had fully complied with his duty to investigate and evaluate. (emphasis added)(2)

A fiduciary obviously can tell if an actively managed mutual funds charges higher fees than a less expensive index fund with comparable, or even better, performance numbers. In that situation, I would submit that the question comes down to whether a fiduciary has a duty to determine whether the added incremental cost of the actively managed fund is justifiable based on a simple cost/benefit analysis  using a fund’s incremental cost and incremental return data, the same process used by the AMVR.

Based on my experience, the courts have looked favorably on the foregoing argument as by logical and persuasive. Other attorneys who have used the AMVR in their cases have reported  similar success. I believe that the simplicity of the AMVR and its ease of calculation has played a large part in its acceptance.

One question I often receive is why the AMVR does not factor in possible revenue sharing received by a 401(K) plan. Revenue sharing could be added into the calculation process. I choose not to include it in my work due to a number of factors. One of the primary reasons that I do not include revenue sharing in my reviews is due to the inability to independently verify the information and confirm how the money was actually used. There are too many reported instances of revenue sharing money being used inappropriately for me to ignore.

Another reason for my reluctance to include potential revenue sharing money in the AMVR process is the fact that the alleged purpose of revenue sharing is to help defray the plan’s administrative costs, not necessarily the plan participants’ investment costs, such as the annual fees and other costs associated with the plan’s investment options. The impact of said annual fees and other costs associated with the plan’s investment options are exactly what the AMVR evaluates.

A final reason for my decision not to include any revenue sharing in the AMVR calculation is the fact that revenue sharing will generally have little impact on a fund’s AMVR score. If a fund underperforms its benchmark, it will result in the fund providing no incremental benefit for the plan participant and obviously fail to meet the “best interests” requirement of any fiduciary standard.  Since most studies of the performance of actively managed mutual funds indicate that the majority of such funds underperform their appropriate benchmark, especially over the long term, potential revenue sharing money would have no impact on a fund’s eventual AMVR and fiduciary score

I believe that a major factor contributing to the ERISA fiduciary liability “gotcha” is the fact that far too often plan sponsors and other ERISA fiduciaries fail to do their own “careful and impartial independent investigation” as required by ERISA. Based on my experience, far too many ERISA fiduciaries blindly accept whatever their chosen service provider tells them or, if they do conduct their own independent investigation of a plan’s investment options, they fail to use prudent practices and/or fail to properly document their investigation and findings.

The danger in following this practice should be obvious given the obvious conflict of interests issue with someone who is both offering financial advice and selling financial products. As the courts have correctly pointed out,

One extremely important factor is whether the expert advisor truly offers independent and impartial advice. (3)

In many cases the service providers chosen by plan sponsors are affiliated with companies selling financial products, people such as stockbrokers or insurance salesmen. In rejecting such practices, the Bierwirth court issued a clear warnings to plan sponsors and other ERISA fiduciaries who decide to follow this practice. The Bierwirth court pointed out that a broker is not an impartial analyst, as his salary is either paid by the company he works for or his job is to close deals and generate commissions for himself and his company.

In relying upon the advice of another, [a fiduciary] should consider whether the person giving the advice is disinterested. Thus it is has been held that in purchasing securities for the defined contribution] plan, [a fiduciary] is not justified in relying solely on the advice of a broker interested in the sale of the securities. (Bierwirth, at 474)

Liability and Best Practices Implications for Plan Sponsors, ERISA Fiduciaries and Investment Advisers

The potential liability issues for plan sponsors and other ERISA fiduciaries are serious given the fact that the analysis found eight of the top ten mutual funds to present serious questions regarding their prudence under applicable fiduciary standard. As pointed out herein, the fact that a plan sponsor or other ERISA fiduciary meant no harm or was unaware of such questions of prudence will not protect the fiduciary if any of the plan’s investment options are determined to have been imprudent.

I have had plan sponsors, ERISA fiduciaries, and even some ERISA attorneys tell me that there is no real reason to worry about a plan’s investment options since the risk of plan participants losing money is relatively. Their attitude usually changes when I inform them that it is not necessary for a plan participant to lose money in order for a plan sponsor or other ERISA fiduciary to be found guilty of a breach of their fiduciary duties.(4)

Plan sponsors, ERISA fiduciaries and ERISA attorneys also like to try to defend themselves by saying that they are benchmarking their plan with other plans. Therefore, if their plan is doing it wrong, so are the other plans. If they are non-complaint, they are no worse than the other plans used in their benchmarking process.

My response is to tell them that their benchmarking process, if incorrect, simply means that they will all have to write checks if their plan is challenged by the DOL and/or their plan participants. Plan sponsors and ERISA fiduciaries need to understand that the DOL and the courts use an “absolute” scale to assess compliance, not a “relevant” scale.

Plan sponsors and other ERISA fiduciaries face a daunting task in selecting investment options for their plans. Fred Reish has acknowledged this challenge, offering his opinion that “many fiduciaries lack the expertise or access to the information needed to satisfy the prudent process requirement.”(5) In those situations, plan sponsors and other ERISA fiduciaries are urged to seek out professional advisers that can recommend prudent investment options. However, as mentioned earlier, a fiduciary’s reliance on third parties must be found to have been “reasonable” for a fiduciary to attempt liability for imprudent decisions.

No one knows for sure what changes will result in questions involving ERISA fiduciary liability once the DOL issues its new fiduciary standards. However, as both this white paper and the analysis point out, it is relatively easy and inexpensive for plan sponsors and other ERISA fiduciaries to conduct meaningful independent analyses of potential investment options using simple metrics such as the AMVR and a fund’s R-squared rating, and in so doing, protecting both plan participants, their beneficiaries and the plan’s fiduciaries.

Notes

(1) Fred Reish, “Participant Investing: Forewarned is Forearmed,” ERISA Report for Plan Sponsors,” September 2004, No. 7, No.2., available online at http://www.drinkerbiddle.com/resources/publications/2004/participant-investing-forewarned-is-forearmed?Section=FutureEvents ; Fred Reish, “Just out of Reish: A Good Defense,” PLANSPONSOR, September 2205, available online at http://www.plansponsor.com/MagazineArticle.aspx?Id=4294991584 
(2) Fink v. Nat’l Sav. and Trust Co., 772 F.2d 951, 962 (D.C.C. 1985); see also, Donovan v. Bierwirth, 538 F. Supp. 463 (E.D.N.Y. 1981); 29 C.F.R. § 2550.404a-1.
(3) Gregg v. Transportation Workers of America Internat’l, 343 F.3d 833, 841-842 (6th Cir. 2003).
(4) Spitzer v. Bank of New York, 43 A.D. 105, 349 N.Y.S. 2d 747 (1974); Leigh v. Engle, 727 F.2d 113 (7th 1983)
(5) Fred Reish, “Selecting and Monitoring 401(k) Plans,” available online at http://www.drinkerbiddle.com/resources/publications/2004/participant-investing-forewarned-is-forearmed?Section=FutureEvents.

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Investment Industry Has Some ‘Splaining to Do

  • “[B]rokers’ recommendations must be consistent with their customers’ “best interest.(1)
  • “[A] central aspect of a broker-dealer’s duty of fair dealing is the suitability obligation, which generally requires a broker-dealer to make recommendations that are consistent with the best interests of his customer.”(2)
  • “[T]he suitability rule and the concept that a broker’s recommendation must be consistent with the customer’s best interests are inextricably intertwined.” (3)
  • In interpreting FINRA’s suitability rule, numerous cases explicitly state that “a broker’s recommendations must be consistent with his customers’ best interests.”(4)
  • “In interpreting the suitability rule, we have stated that a [broker’s] ‘recommendations must be consistent with his customer’s best interests.’”(5)
  • “[a]broker’s recommendations must be consistent with his customer’s best interests”(6)
  • “As we have frequently pointed out, a broker’s recommendations must be consistent with his customer’s best interests.”(7)

The debate over a possible uniform fiduciary standard for anyone providing investment advice to the public continues. The key issue continues to be whether to allow stockbrokers to continue to operate under a “suitability” standard that allows them to put their own financial interests ahead of their customers’/clients’ best interest, or require them to adhere to the fiduciary standard imposed on registered investment advisers, which requires them to always put their customers’/clients’ best interests first.

The answer would seem to be obvious. After all, what would be so onerous or unfair about making stockbrokers put their customers’/clients’ best interests first. Stockbrokers would still be allowed to earn commissions as long as the product being sold if fair and meets the fiduciary “best interests” standard.

But the investment industry would obviously prefer to be able to put their own financial interests first and continue a system which has, and continues to result in abusive practices and results at the public’s expense. Reports of new regulatory enforcement actions, customer complaints/actions and settlements are happen on an almost daily basis.

In their opposition to a uniform fiduciary standard, the investment industry continues to put forth two primary arguments. The first argument is that many investors will be deprived of valuable investment advice, as stockbrokers will not continue to serve them.

First of all, as a former compliance director, I am not sure about the actual value of the advice currently being delivered by stockbrokers. After all, that’s one of the main reasons for the predicament we are currently facing, as the charge is that such advice is often filled with conflict-of-interest issues, with advice that is more beneficial to the stockbroker than the investor.

The second argument is that forcing stockbrokers and their broker/dealers to create and maintain a compliance system based on the fiduciary standard’s “best interests” requirement would cost billions of dollars. Recent studies commissioned by the investment industry have put the estimated cost at $3.9 billion to $5 billion.

I have two comments about such projected costs. First, given the fact that the studies were paid for by the investment industry, obvious issues arise. These issues become more justified in light of the recent scandal involving the Brookings Institute’s self-serving study for the The Capital Group/American Funds, in which various negative accusations were made regarding the proposed uniform fiduciary standard.

I listed a sample of the various comments that have been made by the key regulatory bodies in the investment industry, the SEC and FINRA, to show that they have both clearly stated that stockbrokers have an obligation to act in the best interests of their customers/clients. Therefore, in order to be in compliance with FINRA’s regulations, broker-dealers should already have compliance programs in place to ensure that their brokers are acting in their customers’/clients’ best interests.

If that is the case, then there should be little, if any, additional compliance costs for broker-dealers to comply with a uniform fiduciary standard. Or are the investment industry’s claims of billions of dollars in additional compliance costs under a uniform fiduciary standard an admission that they are not in compliance with FINRA’s best interests requirement?

Despite this obvious inconsistency, I have yet to hear or read of anyone posing this very question to the investment industry. Hopefully the DOL and the SEC will recognize the inconsistency and not be misled by such empty rhetoric.

The investment industry has put themselves in the current position due to their ongoing abusive practices against investors. While not every broker-dealer and stockbroker is guilty of the offensive and abusive practices, the failure of the industry to properly address the issue has resulted in the current need for a uniform fiduciary standard to protect the public.

In closing, I once again ask the question that I have posed since the debate began – what is so onerous and unfair about requiring anyone providing investment advice to the public to always put the best interests of their customers/clients first?

Notes

1. FINRA Regulatory Notice 11-02, at 7 n.11; SEC Staff Study on Investment Advisers and Broker-Dealers as Required by Section 913 of the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010, at 59 (Jan. 2011) (IA/BD Study)
2. IA/BD Study, at 4
3. FINRA Regulatory Notice 12-25, at 3
4. Raghavan Sathianathan, Exchange Act Rel. No. 54722, 2006 SEC LEXIS 2572, at *21 (Nov. 8, 2006); Scott Epstein, Exchange Act Rel. No. 59328, 2009 SEC LEXIS 217, at *40 n.24 (Jan. 30, 2009).
5. Dane S. Faber, 57 S.E.C. 297, 310, 2004 SEC LEXIS 277, at *23-24 (2004)
6. Wendell D.Belden, 56 S.E.C. 496, 503, 2003 SEC LEXIS 1154,at *11 (2003)


 

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Robo-Advisers: Best Deck Chairs on the Titanic?

Much has been written recently about robo-advisers, including the perceived threat to traditional investment advisers. Robo-advisers do provide an opportunity for investors to receive asset management services, investors whose assets would not meet the high minimum requirements often charged by many investment advisers.

However, it is important for investors to realize the potential issues with the limited services currently provided by robo-advisers. Robo-advisers currently provide asset management services on a reactive basis, as opposed to a proactive basis. As a result, the risk management protection offered by robo-advisers is very poor.

Many of the current robo-advisers offer automatic rebalancing services, which automatically an investor’s portfolio allocations to their original percentages once certain thresholds are breached. The rebalancing takes place without regard to factors such as overall economic and/or stock market conditions.

And therein lies the potential threat to an investor’s financial well-being, and the opportunity for traditional investment advisers to establish their value proposition to investors. By being proactive and recognizing the potential threats posed by existing economic and/or stock market conditions, an alert investment adviser can use various hedging strategies to protect their clients against significant financial losses.

There are those who will quickly counter that such strategies are nothing more than market timing and that market timing does not work. My first responds to such a response is that even rebalancing is market timing if market timing is defined as any reallocation of an investor’s resources.

My second response is that an investment adviser, as a fiduciary, has a legal obligation to consider appropriate hedging strategies to protect a client’s financial security. Support for that position coms from the famous case of Levy v. Bessemer Trust (Levy v. Bessemer Trust Co., N.A., No. 97 Civ. 1785, 1999 WL 199027 (S.D.N.Y. Apr. 8, 1999).

Levy involved a situation where Levy had a investment portfolio that was heavily concentrated in one stock. When Levy inquired about potential ways to protect against a significant financial loss due to a drop in the stock’s price, he was not informed about potential hedging techniques, in this case the use of protective puts. The court ruled that Bessemer breached its fiduciary duty by failing to inform Levy of such strategies and discuss same.

Even where an investment adviser has discretionary power over an account, I generally urge my advisory clients to meet with a client and discuss potential hedging strategies when appropriate and document the meeting with a follow-up letter. The client meeting allows an adviser to avoid potential he said-she said situations. Since  hedging strategies usually involve financial costs, the meeting, and follow-up letter, help avoid controversies involving such costs.

The robo-adviser contracts I have seen clearly limit their actual wealth management services to rebalancing. Therefore, robo-advisers would not be liable for losses sustained by their investors due to a lack of proactive wealth preservation strategies, such as asset reallocation or protective puts. I’m not sure investors using robo-advisers are aware of this fact and the potential losses that may result. Prudent investment advisers can seize the opportunity and reinforce the value of their services in protecting against unnecessary and significant financial losses.

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The RIA Name Game

One of my favorite jobs was serving as director of RIA compliance at FSC Securities. I love working with RIAs, as they are clearly the future of the financial services industry. While I loved working with RIAs and helping them build their business, I was also frustrated because I felt there was so much more my department could have done. At the same time, I understood the BD’s position re liability exposure.

What many RIAs do not understand is that if they choose to form their own RIA, instead of affiliating with their BD’s RIA, they are responsible for their own RIA’s legal responsibilities, especially compliance. I see far too many RIAs with unnecessary legal issues and liability. In most cases, they feel their BD will let them know what needs to be done and will keep them updated on legal and compliance issues. No, your RIA, your responsibility.

One of the most common issues I see are RIAs improperly using assumed or fictitious names, aka dba’s (doing business as) names. While it is perfectly acceptable to use assumed names in business, the use of same presents special issues for RIAs.

The primary issue is using assumed names in such a way that an RIA violates the anti-fraud provisions of Section 206 of the Investment Advisers Act of 1940, or a state’s version of same. Since assumed names are not legal entities, they cannot contract with clients. Furthermore, use of a fictitious name without disclosing the actual individual or entity registered as the RIA is considered misleading and fraudulent.

Most people that choose to use an assumed name/dba do so to project a certain image to the public. Again, the law generally allows the use of assumed names/dba’s as long as the use of same is registered with a local regulator. However, when an RIA is involved, it must be sensitive to federal and/or state laws requiring disclosure of the actual name under which the RIA is registered, e.g., John Smith dba Premier Wealth Management.

I recently was contacted by an attorney regarding a case that demonstrates the damage that can result from improper use of a fictitious/dba name. The RIA had hired a RIA consulting firm to help it form an independent RIA. The RIA had been in business for some time, with over 100 clients. The RIA’s contact was between the client and the dba name.

Since the dba name represented a company that did not legally exist, all of the contracts were invalid. As a result, I suggested that the RIA was legally required to contact all its clients, explain the situation, and to return all monies that it had received under the invalid contracts, plus interest, should a client request such a remedy. I’m not sure what eventually happened, but the RIA was obviously facing dire consequences.

Bottom line, if you decide to form an independent RIA, pay the extra couple of hundred dollars and form an LLC or a corporation. Yes, it’s a little more trouble, but it allows the RIA to project a professional image and, if done correctly the first time, allows the RIA to properly focus on providing clients with first-class service.

 

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“Best Interests” For Fiduciaries 101

Facts do not cease to exist simply because they are ignored. – Aldous Huxley

With the release of the DOL’s proposed fiduciary regulations, there has been a considerable amount of discussion about what “best interests” really means and how to determine whether one’s actions are in compliance with a client’s “best interests.”

I would advise advisers and others held to such a standard not to openly admit that they do not understand the term “best interests” of a client. Legally, that could constitute “an admission against interests,” which could seriously hurt an adviser in a breach of fiduciary duty claim.

Ever since the DOL released its proposed fiduciary standards, I have read numerous quotes and posts complaining about the proposed standards. Most of the quotes and posts have been along the lines of “I’m not an attorney, how am I supposed to determine such things.”

Here in the South, we have a saying – “that dog don’t hunt,” or that argument or excuse is unacceptable. “That dog don’t hunt is applicable to whining about being required to act in a client’s best interests and knowing what that means.

“As we have frequently pointed out, a broker’s recommendations must be consistent with his customers’ best interests.”1 That holding, plus a list of other decisions holding the same opinion, was cited in FINRA Release 12-25. I would strongly recommend that advisers and stockbrokers find the release online and carefully read the release, especially the referenced footnotes.

What many adviser and stockbrokers fail to understand is that they have the ultimate responsibility for acting in compliance with all applicable rules and regulations. This is even truer for those who own an independent RIA firm. Even if the RIA advisers are dually registered with a broker-dealer, the broker-dealer has no legal obligation to advise you on legal requirements with regard to your independent RIA firm.

Every year I have RIA firms call me and say that their RIA is in trouble on some legal issue that their broker-dealer did not warn them about. Unfortunately, in most cases I have to tell them that they, not their broker-dealer, are responsible for running their independent RIA, including compliance issues.

Some reoccurring “tar babies” that I see ensnare RIA forms include the “broker-dealer shelf space” issue and the “somebody’s going to get sued” issue. RIA have a fiduciary duty to always put a client’s interests first. Dually registered RIA representatives also have a duty to follow their broker-dealer’s rules. Many broker-dealers have shelf space, or revenue sharing/preferred provider, agreements with mutual fund companies which limit the broker-dealer’s representatives to only recommend investment products that are part of such agreements. Sometimes this fact is not even disclosed to investors, other times it is done so in such a way that investors do not understand the situation, including burying same in some document.

A common practice in most broker-dealers that have these preferred provider agreements is to require a new client to sell any funds in his/her current portfolio and replace them with investment products from one of the preferred providers, even if the current investment is a good investment. This results in new, and unnecessary, costs for the investor and new commissions for the broker/adviser.

The replacement rule is not a regulatory rule. Furthermore, it clearly involves a broker/adviser putting both his and his broker-dealer’s financial best interests ahead of the client’s best interests, a clear violation of the RIA adviser’s fiduciary duty of loyalty, the duty to always put a client’s best interests first. Some advisers try to justify the situation using the old “two hats” theory, claiming that their actions as investment advisory representatives and stockbrokers are not related, therefore do not violate any rules. The Arlene Hughes decision effectively put an end to that supposed loophole.

The “somebody’s going to get sued” issue also involves a fiduciary’s duty of loyalty to their clients. When an RIA firm takes on a new client, the firm has a duty to review and evaluate the new client’s existing investment portfolio. If the RIA firm knows or suspects that there are unsuitable investments in the portfolio, the RIA firm has a fiduciary duty to let the new client know of such issues or, at the least, to suggest that the new client contact a securities attorney to evaluate the prior adviser’s recommendations. Failure to do either may result in breach of fiduciary claims against the new adviser.

The problem that dually registered brokers/advisers may face is that their broker-dealer may not allow them to alert their clients of possible wrongdoing by another broker-dealer and/or stockbroker. The investment industry is a close community and generally frowns on blowing the whistle on other members of the industry, often referred to as a “conspiracy of silence.”

The problem for independent RIAs is that they are independent, and have a legal duty to their clients, the fiduciary duty of loyalty, that legally supersedes any obligations to a broker-dealer. So, either honor the fiduciary duty of loyalty to the RIA’s clients and help them sue the previous wrongdoer adviser, or remain silent and face a potential breach of fiduciary duty claim by the new client.

In most cases that I have dealt with, the issue of “best interests” is really not confusing at all. Is recommending a fund that has consistently underperformed its applicable benchmark in a client’s best interests? Is recommending a “closet index” fund in a client’s best interests? Is recommending a fund whose annual fee is 300% higher than a fund with a comparable historical performance in a client’s best interests?

Most of my cases settle on either the consistent underperformance, closet index, or my AMVR™ metric analysis. In most cases, it’s just that obvious. For the time being, the DOL’s proposals are in the spotlight. I think most people in the investment industry are resigned to the fact that the SEC is going to enact some sort of fiduciary standards, whether they simply decided to adopt the DOL’s proposals or propose standards of their own.

The bottom line is that RIA firms and their advisers need to educate themselves on their fiduciary duties with regard to always putting their clients’ best interests first. Stockbrokers would be well advised to do so as well, as recent decisions have indicated that the courts are more than willing to impose a fiduciary standard on stockbrokers when such is necessary to protect the investing public.2

© Copyright 2015 InvestSense, LLC. All rights reserved.

This article is for informational purposes only, and is not designed or intended to provide legal, investment, or other professional advice since such advice always requires consideration of individual circumstances. If legal, investment, or other professional assistance is needed, the services of an attorney or other professional advisor should be sought.

Notes

1. Dane S. Faber, 2004 SEC LEXIS 277, at *23-24.
2. Carras v. Burns, 516 F.2d 251, 258-59 (4th Cir. 1975); Follansbee v. Davis, Skaggs & Co., Inc., 681 F.2d 673, 677 (9th Cir. 1982)

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Oil and Water: Fiduciaries and Variable Annuities

The financial services industry continues to try to convince investment advisers and other financial fiduciaries to sell variable annuities. Smart RIAs and other financial fiduciaries ignore these pleas, as they realize that variable annuities are liability traps for fiduciaries, blatant violations of the fiduciary duties of loyalty and prudence.

A fiduciary must be loyal to their client, acting solely in the best interests of the client. The methodology used by most variable annuity issuers essentially guarantees a windfall for the variable annuity issuer at the client’s expense. Even a leading variable annuity issuer has admitted to the inherent inequities in the current system. In the January 2004 issue of Financial Planning magazine, John D. Johns, Chairman  and CEO of Protective Life Corporation, addressed the illogical and inequitable nature of the inverse pricing methodology, where fees are based on the accumulated value of the variable annuity rather that the potential cost to the variable annuity issuer in the event a death benefit had to be paid to the variable annuity owner’s heirs.

Another fiduciary liability trap for fiduciaries involves the actual value of the death benefit itself. Dr. Moshe Milevsky conducted the groundbreaking study on this issue. In the January 2007 issue of Research magazine, he re-counted his earlier findings, namely that

if the M&E fee was only meant to cover pure risk – the typical VA policyholder was being grossly overcharged for this so-called protection and peace of mind. We found that the basic return-of-premium GMDB was worth no more than 5 to 10 basis points of assets per  annum. By the term “worth” we meant that it would only cost the insurance company backing the guarantee 5 to 10 basis points to reinsure or hedge their exposure to this risk.

When you consider that most VA issuers charge approximately 2 percent, or 200 basis points, annually for the M&E, or death benefit, fee, the breach of fiduciary duties as to both loyalty and prudence are obvious. Add in another 1 percent cumulative annual charge for the various subaccounts within the VA itself, and possibly another 1percent annual advisory fee for “managing” the VA, and the abusive nature becomes even more obvious.

A study by the Department of Labor concluded that each additional 1 percent of fees or expenses reduce an investor’s end return by approximately 17 percent a year over a 20 year period. (For nitpickers, the actual number is 16.97 percent.) Over a twenty-five year period, that number increases to 20.75 percent. Over a thirty year period, that number increases to 24.35%.

The true impact of escalating fees is even more problematic. Over a fifteen year period, a 3 percent fee would reduce an investor’s end return by approximately 34.46 percent, while a 4 percent fee would reduce an investor’s end return by approximately 43.22%. Over a twenty year period, a 3 percent fee would reduce an investor’s end return by approximately 43.07 percent, while a 4 percent fee would reduce an investor’s end return by approximately 53 percent. Throw in a 7 percent commission to the stockbroker or insurance agent selling these products and you understand why “financial advisers” and insurance companies push VAs so hard.

There is a saying in the financial services industry that variable annuities are sold, not bought. That’s because any investor who had the information set out in this post would run away from the VA salesman. But salesmen do not explain this aspect of VAs. They just preach tax deferral and the notion that the VA owner can never run out of money. Well, IRAs provide tax deferral without all the added fees. And in order to get the lifetime money guarantee, the VA owner has to annuitize the VA, meaning the VA owner loses control over the money.

While their are various survivorship options available, usually single or joint lives, once those options are over, the insurance company, not the VA owner’s heirs, receive any balance left in the VA account. It is for that reason that VAs are so detrimental to estate planning.

So if you are a fiduciary and you decide to recommend and/or invest in VAs, be sure to check your E & O policy, because if you ever face a client claim based on the VAs, it is essentially what we in the South like to refer to as “shooting fish in a barrel,” for the reasons discussed in this article. The various methods used to guarantee a windfall to the VA issuer basically ensure that a fiduciary will be found liable for violations of both the fiduciary duties of loyalty and prudence.

It is hard to honestly argue that a product that may reduce an investor’s end return by 40 to 50 percent is in their best interests. If it is a jury trial…forget it, and hope that the jury does not decide to set an example. With today’s all public arbitration panels, making such a ludicrous argument may result in an award designed to truly punish the VA salesman and warn others.

For more information on variable annuities and the fiduciary duties/liabilities involved, see our white paper,”Variable Annuities: Reading Between the Marketing Lines,” at http://investsense.com/variable-annuities/.

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A Closer Look At The “Top” 401(k) Mutual Funds

Each year various publications put out their lists of “top” or “best” mutual funds. I always enjoy going through such lists and performing a forensic analysis of the funds on such lists to get a better analysis of each fund.

One of my favorite lists is the list published by “Pensions & Investments,” one of the leading publications in the ERISA arena. The list published by “Pensions & Investments” is not based on performance, but rather the fund’s assets under management, the most popular funds used in 401(k) plans.

I decided to do a quick analysis on the top ten funds listed on the most recent list. Since four of the funds offered various levels of fees within their fund, I actually compared fourteen funds, using both the high and low fee for the four funds in question. The funds analyzed were:

Fidelity Contrafund (PCNKX)
American Funds Growth Fund of America (RGAAX and RGAGX)
Fidelity Growth Company (FGCKX)
Dodge and Cox Stock (DODGX)
Fidelity Low Price (FLPKX)
American Funds Fundamental Investors Inc ((RFNAX and RFNGX)
American Funds Washington Mutual Investors Fund (RWMAX and RWMGX)
Price Growth Stock Fund (RRGSX)
Price Equity Income Fund (RRFDX)
MFS Value (MEIGX and MEIKX)

The first test was relatively simple – performance relevant to its benchmark the most recent five year period. If a fund did not outperform its relevant benchmark, in other words did not provide an investor with added return, investing in such a fund would not be prudent. After all, why would an investor be willing to pay money for nothing.

Somewhat surprisingly, of the fourteen funds analyzed, only three funds passed this screen – Fidelity Contrafund, Fidelity Growth Company and Price Growth Stock Fund.
The second test was for prudence in terms of cost efficiency, using a fund’s R-squared rating and subsequent effective annual expense ratio. Over the past ten to fifteen years, we have seen an increase in so-called closet index funds, or “index huggers, as fund managers attempt to reduce the risk of losing investors due to significant differences in returns of their funds and less expensive index funds.

R-squared measures the degree to which a fund track its relevant index. Funds with a high R-squared rating are often referred to a “closet index” funds since their returns generally track the returns of similar index funds, albeit at higher expense levels. While there is no generally accepted R-squared score to signify “closet index” fund status, I use 90. Some use a higher score, some a lower score, but to me a fund that tracks its index by 90 percent is not worth the higher costs.

Of the fourteen funds analyzed, only three had an R-squared rating below 90 – Fidelity Contrafund, Fidelity Growth Company and Price Growth Stock Fund. Interestingly, even their R-squared rating were relatively high – Contrafund (89.73), Price Growth Stock (86.77) and Fidelity Growth Company (84.71).

Funds with a high R-squared rating often have effective annual expense ratios significantly higher than their publicly stated annual expense ratios. This is simply due to the facts that a higher R-squared ratio indicates a lower active management component of the fund. When a fund’s additional costs for active management is adjusted for the lower active management component of the fund, the effective annual expense ratio for a fund can increase significantly.

For example, American Funds offer six levels of its R shares. The most recent prospectus indicates that for the three funds analyzed, R-1 shares charge an annual expense fee of approximately 1.40 percent, including an annual 12b-1 charge of 1 percent, while their R-6 shares have an annual expense ratio of 0.22 percent and no 12b-1 fee. Once R-squared ratings are factored in, the annual expense ratio picture changes significantly:

-American Funds Growth Fund of America R-1 – stated annual expense ratio 1.43 percent, effective annual expense ratio 4.30 percent.
-American Funds Growth Fund of America R-6 – stated annual expense ratio 0.22 percent, effective annual expense ratio 1.29 percent.

-American Funds Fundamental Investors Inc. R-1 – stated annual expense ratio 1.41 percent, effective annual expense ratio 6.40 percent.
-American Funds Fundamental Investors Inc. R-6 – stated annual expense ratio 0.22 percent, effective annual expense ratio 1.76 percent.

-American Funds Washington Mutual Investors R-1 – stated annual expense ratio 1.39 percent, effective annual expense ratio 5.36 percent.
-American Funds Washington Mutual Investors R-6 – stated annual expense ratio 0.22 percent, effective annual expense ratio 5.36 percent.

-MFS Value R-1 – stated annual expense ratio 1.63 percent, effective annual expense ratio 8.52 percent.
-MFS Value R-6 – stated annual expense ratio 0.22 percent, effective annual expense ratio 4.00 percent.

The effective annual expense ratios were calculated using InvestSense’s proprietary metric, the Active Management Fee Factor™. Ross Miller’s Active Expense Ratio also uses a fund’s R-squared rating and be used to calculate a fund’s effective annual expense ratio. Based on my experience, both metrics generally provide similar results.

When I perform a forensic analysis for a client, we finish the analysis with two proprietary metrics, The Active Management Value Ratio™ (AMVR) and the Fiduciary Prudence Score™. Both metrics require that a fund outperform their appropriate benchmark, that they provide an incremental return for an investor. Since only three of the fourteen funds provided an incremental return, we would only do an AMVR and Fiduciary Prudence Score for those funds.

Again, the annual list published by “Pensions & Investments” is not based on qualitative measures. The list simply identifies the top mutual funds used by 401(k) plans based on a fund’s assets under management.

The purpose of this white paper has been to point out that “top” and “best” lists of investments should not be blindly relied on by investment fiduciaries and investors. As the paper shows, fiduciaries and investors can perform a meaningful analysis by simply investing a little time in looking up the relevant numbers through free online sources such as Morningstar and Yahoo. The investment in time may prevent unnecessary financial losses and improve one’s overall financial security.

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Done Deal: The SEC, NASD and FINRA on the Fiduciary Standard

SEC
– As we have frequently pointed out, a broker’s recommendations must be consistent with his customer’s best interests. (Wendell D. Belden, Exchange Act Rel. No. 34-47859, 2003)

– As we have frequently stated, a broker’s recommendations must be consistent with his customer’s best interests. (Raghavan Sathianathian, Exchange Act Rel. No. 34-54722, 2006)

– A broker violates the suitability rule when he puts his own self-interest ahead of the interests of his customers. (Scott Epstein, Exchange Act Rel No. 34-59328, 2009)

NASD/FINRA
– In determining whether a fund is suitable for an investor, a member should consider the fund’s expense ratio and sales charges as well as its investment objectives. (NASD Notice to Members  95-80, September 1985)

– The suitability requirement that a broker only make those recommendations that are consistent with the customer’s best interests prohibits a broker from placing his or her interests ahead of the customer’s interests. (FINRA Regulatory Notice 12-25, fn. 16)

– A broker’s recommendations must serve his client’s best interests…. (Dept. of Enforcement v. Bendetsen, 2004 NASD LEXIS 13, at *12)

– [A] central aspect of a broker-dealer’s duty of fair dealing is the suitability obligation, which generally requires a broker-dealer to make recommendations that are consistent with the best interests of his customer. (“SEC Staff Study on Investment Advisers and Broker-Dealers as Required by Section 913 of the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010,” at 59 (Jan. 2011)).

The SEC and the NASD/FINRA have clearly endorsed a “best interests” requirement for brokers. And yet, various leaders of the financial services industry continue to predict disastrous results if the DOL adopts a universal fiduciary standard. So is that an admission by the financial services industry that they have not been in compliance with the SEC’s and FINRA’s requirements? Or is that an admission that they cannot operate profitably if they are required to comply with the SEC’s and FINRA’s “best interests” requirement?

Even more perplexing is the SEC’s ongoing refusal to adopt a universal fiduciary standard for brokers, when there are numerous enforcement decisions upholding the “best interests” standard, the cornerstone of fiduciary law. How can the SEC ignore its own enforcement decisions?

The decisions I have cited are but a few of the regulatory decisions holding brokers to a “best interests” standard when dealing with the public. As noted above, some decisions have also upheld the “best interests” standard under the regulatory rules requiring fair dealing with the public.

And yet, in all the stories that I have seen addressing the ongoing battle over a universal fiduciary standard, I have yet to see one writer address the fact that regulatory decisions, such as I have cited herein, have already established the duty to always act in a customer’s “best interests.” I have yet to see one story addressing the failure of the current SEC commissioners to respect and enforce such decisions in order to protect the public in accordance with the SEC’s mission statement.

It’s time to hold the SEC and FINRA accountable for failing to recognize and enforce the “best interests” standard established by its enforcement decisions and provide the public with the protection they deserve.

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